What exactly is copywriting?
Copywriting is the art of pushing readers or leads to action, by offering a product or service for sale. But this may take many forms of writing.
In order to clarify a little, I’d like to break apart the different types of copywriting.
Continue reading “The different Types of Copywriting”
As a junior copywriter, should you specialize in a niche (i.e. a specific industry or sector)?
Since I joined a Facebook group for copywriters 3 years ago, new members have been raising the following question: Continue reading “Why You Should Specialize in a Niche”
There is no downside of being a copywriter at first glance.
For many people, it is a glamorous job many writers would like to do.
Besides, a copywriter is the creative person business and clients want to have on their side when it comes to launching a campaign.
But before taking the plunge, be prepared for what lies ahead.
Despite appearances, a copywriter’s life is not as creative and rewarding as it may sound.
And don’t expect to rate right up there overnight.
This is more of a long and winding road…
Continue reading “The Downside of Being a Copywriter”
Writing copy is crucial for your web presence and your business.
No matter what type of business you are running, it’s always the same story…
You need THE copy to Continue reading “8 reasons why you should be hiring a Copywriter”
Like every blogger or writer, I wrestle with writer’s block.
There are times when I cannot write. No idea. No inspiration. Nothing comes out. I just feel stuck and unproductive.
Or I don’t feel like writing. Just because Continue reading “How to overcome writer’s block”
When you read engaging copies, the first question flashing across your mind is:
“How long did it take to write such a masterpiece?”
But if you rethink about it, you deduce …: Continue reading “What’s a swipe file and why you’d better have one”
Basically, what does a copywriter need before getting to work?
A laptop and … Continue reading “6 tools for effective copywriting”
A copy without calls to action (CTA), it’s like a car without gas.
Your car can be fully loaded, cheap and of good quality… But if there’s no gas in it, you won’t go anywhere.
And the same goes for your copy: no matter how entertaining it may be, you’ll never convert without a CTA.
Why? Continue reading “6 tips to write a kicking call-to-action (CTA)”
As a copywriter, you write words that cause people to take action (such as buying a specific service or product).
Your copy must prove how this action can solve your customer’s problem. Basically, your chances of success will improve if you stick to this rule.
But you don’t write copy to show how entertaining and crafty you are.
This seems more like a matter for a writer. Continue reading “4 Ways to Write Bad Copy”
You like writing. You love finding new ideas and putting them on paper.
But the way to crafting good content(s) can roughly take a couple of hours or … even more.
And content-management can be pretty time-consuming if you don’t know how to manage your time effectively.
How can you meet deadlines and write kick-ass contents? Continue reading “6 Smart Time Management Tricks”