As a copywriter, you write words that cause people to take action (such as buying a specific service or product).
Your copy must prove how this action can solve your customer’s problem. Basically, your chances of success will improve if you stick to this rule.
But you don’t write copy to show how entertaining and crafty you are.
This seems more like a matter for a writer. Continue reading “4 Ways to Write Bad Copy”
You like writing. You love finding new ideas and putting them on paper.
But the way to crafting good content(s) can roughly take a couple of hours or … even more.
And content-management can be pretty time-consuming if you don’t know how to manage your time effectively.
How can you meet deadlines and write kick-ass contents? Continue reading “6 Smart Time Management Tricks”
When it comes to social platforms like Twitter, we just want to get our tweets clicked as much as possible.
However, we tend to forget the most important part of it: it’s a platform where people gather, share experiences or opinions on their favorite topics.
It’s like in real life.
Well, imagine that you’re invited to a party where you know nobody.
How are you going to start a conversation? Continue reading “How to get your tweets clicked in 9 steps”
When I started to run my business, I didn’t know anything about SEO copywriting.
First, I needed to raise awareness of my services. And the best way to let people know about my business was advertising.
But advertising (TV ads, radio) can be pretty expensive.
And I didn’t have the money for it
Instead, I spent time developing my web presence without spending too much, such as creating my own website and my social media accounts.
But you’re probably wondering : okay, but how do you attract readers or potential customers to your web site ?
Continue reading “6 ways to improve your SEO copywriting”
When I was a little kid, back in the good old days, I used to go to school and have my favorite lesson : French grammar.
I would sit there listening to my teacher for hours.
She would teach us how to write and make good sentences. No need to tell that she did it for our sake.
She would repeat the same refrain over and over again till it got embedded in my brain:
Continue reading “The day I broke the rules”
Every time people ask me what I do for a living, I say that I am a copywriter.
Most of the time, people react in three different ways.
They first reply, “okay, you do some advertising stuff, don’t you?” That’s more or less accurate.
Then, there are people thinking that I am working in the copyright industry. Nope, I am not a lawyer, and even less in the copyright world.
At last, the most common reaction is: “what’s that?”. Continue reading “A copywriter is not a writer”