There is no downside of being a copywriter at first glance.
For many people, it is a glamorous job many writers would like to do.
Besides, a copywriter is the creative person business and clients want to have on their side when it comes to launching a campaign.
But before taking the plunge, be prepared for what lies ahead.
Despite appearances, a copywriter’s life is not as creative and rewarding as it may sound.
And don’t expect to rate right up there overnight.
This is more a long and winding road…
Continue reading “The Downside of Being a Copywriter”
Writing copy is crucial for your web presence and your business.
No matter what type of business you are running, it’s always the same story…
You need THE copy to Continue reading “8 reasons why you should be hiring a Copywriter”
Like every blogger or writer, I wrestle with writer’s block.
There are times when I cannot write. No idea. No inspiration. Nothing comes out. I just feel stuck and unproductive.
Or I don’t feel like writing. Just because Continue reading “How to overcome writer’s block”
When you read engaging copies, the first question flashing across your mind is:
“How long did it take to write such a masterpiece?”
But if you rethink about it, you deduce …: Continue reading “What’s a swipe file and why you’d better have one”
Basically, what does a copywriter need before getting to work?
A laptop and … Continue reading “6 tools for effective copywriting”
A copy without calls to action (CTA), it’s like a car without gas.
Your car can be fully loaded, cheap and of good quality… But if there’s no gas in it, you won’t go anywhere.
And the same goes for your copy: no matter how entertaining it may be, you’ll never convert without a CTA.
Why? Continue reading “6 tips to write a kicking call-to-action (CTA)”
As a copywriter, you write words that cause people to take action (such as buying a specific service or product).
Your copy must prove how this action can solve your customer’s problem. Basically, your chances of success will improve if you stick to this rule.
But you don’t write copy to show how entertaining and crafty you are.
This seems more like a matter for a writer. Continue reading “4 Ways to Write Bad Copy”
You like writing. You love finding new ideas and putting them on paper.
But the way to crafting good content(s) can roughly take a couple of hours or … even more.
And content-management can be pretty time-consuming if you don’t know how to manage your time effectively.
How can you meet deadlines and write kick-ass contents? Continue reading “6 Smart Time Management Tricks”
When it comes to social platforms like Twitter, we just want to get our tweets clicked as much as possible.
However, we tend to forget the most important part of it: it’s a platform where people gather, share experiences or opinions on their favorite topics.
It’s like in real life.
Well, imagine that you’re invited to a party where you know nobody.
How are you going to start a conversation? Continue reading “How to get your tweets clicked in 9 steps”
When I started to run my business, I didn’t know anything about SEO copywriting.
First, I needed to raise awareness of my services. And the best way to let people know about my business was advertising.
But advertising (TV ads, radio) can be pretty expensive.
And I didn’t have the money for it
Instead, I spent time developing my web presence without spending too much, such as creating my own website and my social media accounts.
But you’re probably wondering : okay, but how do you attract readers or potential customers to your web site ?
Continue reading “6 ways to improve your SEO copywriting”