When I started to run my business, I didn’t know anything about SEO copywriting.
First, I needed to raise awareness of my services. And the best way to let people know about my business was advertising.
But advertising (TV ads, radio) can be pretty expensive.
And I didn’t have the money for it
Instead, I spent time developing my web presence without spending too much, such as creating my own website and my social media accounts.
But you’re probably wondering : okay, but how do you attract readers or potential customers to your web site ?
Well, if you read authoritative web sites, you’ll learn that that your web presence depends on SEO copywriting.
I didn’t have a clue what it meant. But I knew that it could boost my copywriting activities. And I decided to spend time searching for info, reading articles or following online courses on the subject.
Besides it’s a cheap way to attract readers or customers to your web pages. And you don’t need to pay for ads.
All you have to do is quite simple: you just got to be up-to-date with the newest trends in SEO copywriting.
Here are 6 ways to improve the SEO value in your content and drive more traffic to your web site …
Write for your Readers
Every time I write content, I bear in mind the following golden rules:
Write for people: your content won’t be well ranked as long as you stuffed your content with (too many) keywords. Actually, you don’t write for Google robots. You write for people. Nowadays, Google expects content that is interesting to them. So, your customers or prospects look for an answer, and you have to provide them with it.
Use the right tone of voice: when writing, you got to adapt your tone of voice. The idea is to match your tone to the everyday tone your target user would speak in when speaking with a friend. Your tone can be formal (professors, high-level thinkers) or more casual (everyday man) according to your target audience.
Be concise and simple: when you write a copy, please use simple words (or synonyms) and make your sentence as short as possible. Limit yourself to 14-16 words per sentence. Being too wordy is not such a good asset.
Write your headlines carefully
Okay, let me put it this way: when people “spot” your article, they first read your title (or headline).
The trick is to grab their attention before they start to read your articles. If you can’t hook a user in the headline, they’ll never get to your actual article.
In other words, no matter how interesting or good your content might be, this will never get read if your headline is not well cooked up.
People have so much information to read though. It usually takes 5 seconds for them to go further in their reading.
Here are some specific headline-writing tips before.
Don’t rush through your meta description
The meta description is a 300-character-snippet that is displayed in your Google search queries.
Most of people usually don’t take the time to write a proper good one.
Remember: even before people read your headline, they will read your meta description. And it does not have to be descriptive, dull, boring.
Okay, you don’t have much character to explain what your content is about. But if you want people to click on it, you have to provide them with a solid summary of your content, including a keyword and a call to action.
This will not bring you better ranking directly, but the more people click on the link, the higher your popularity will be and thus your ranking will increase.
The trick, here, is to stir interest in just a couple of characters…
If you’re still confused about how to write meta descriptions, check Matt Press’s article.
Quit Keyword Stuffing
When I started to write my first articles, I would pay attention of keywords. Too much.
It even got worse with a famous plug-in reminding me that I should use them more often in my content. Basically, I was shoehorning words into places where they didn’t quite belong. It was such a pain in the neck.
Actually, if you’re getting caught up in these questions, you are no more focused on your main objective: writing valuable content.
Instead of trying to address a problem and find a solution for your reader, you’re just obsessed with your article ranking.
Don’t get me wrong : keywords are useful, but it is not an end itself.
You can still look for 1 or 2 long-tail keywords, especially if you write an article on a specific theme, then you put them in your headlines, subheadings, meta descriptions and … that’s it!
But, what really matters is your content. And I don’t think that Grammarchic will contradict me on this point.
Another important issue, that I usually disregard, is to include links in my articles.
Link your articles to related or external content, especially authoritative websites to add value to your content.
If you already have written articles on the same topic, link your article to them. Internal links are quite good as it shows your readers that you’re specialized in the topic. Besides, this will increase your traffic to other web pages.
If you want to learn from yourself, check this video of Matt Cutts.
Don’t just use words
Photos and video enrich your content. So, use them a lot.
So far, I still haven’t used any videos in my post. The time will come for sure.
But, if videos don’t fit into your content either, don’t hesitate to use photos or even infographics. Photos are quite enough, as long as they match your message.
If your image is catchy, then your content will do the rest. If you don’t use any photos or videos in your articles, your readers might find it quite long to read. Plain text is boring.
Besides, high-quality, relevant images can make the professionalism of your writing stand out all the more.
It’s true that you have to pay for good pictures, but there are a lot of websites where you can get great pictures for free and that you can use for commercial use.
Well, that’s all for this post, folks.
I hope that this will be useful to you.
If this isn’t enough, you can still have a copywriter take care of your SEO strategy or contact me.