Writing copy is crucial for your web presence and your business.
No matter what type of business you are running, it’s always the same story…
You need THE copy to get your prospects to take action.
But this is easier said than done.
You might think you can do it on your own.
After all, you know your business and your clients better than anyone else. And you know what they are looking for.
But if you decide to take this up yourself, think twice.
You may certainly need someone on your side to write the copy for it.
Still not convinced? Let me explain why.
Not enough time
Writing takes a big chunk out of your daily time. That’s a fact.
If you don’t have a flair for words and writing, then you can still delegate your writing tasks to a copywriter.
He/ she’s able to free up your time so that you can focus better on your business.
Trouble with words
You may be a smooth talker.
You may have outstanding conversational skills. Or you may have the gift of gab in a conversation…
… but when it comes to writing a copy, you stare endlessly at the blank screen.
What’s more, you have no experience, no swipe file or no idea how to structure your copy like a pro.
See? It’s not that easy.
No More Bad Grammar
You may also have a hang-up about writing because of grammar or rules of syntax.
Why should you try writing your copy if grammar or spelling is the bare of your existence?
And if you think that copywriting equals to writing a best-seller, then you’re going the wrong way.
Customers, prospects, readers are not looking for lyrism. They have questions and they expect you to answer them in your copy.
Keep your Formats Fresh
Another reason to look for a copywriter is to expand the formats that you use for your copy.
There are different types of copy that can be used for your business.
Those range from emails, blog posts, newsletter articles to sales letters or landing pages …
Ask a copywriter which format would suit your business. He/she will help you choose the right one for your communication or marketing strategy.
You’re Too Close To Your Industry
Being very close to your Industry can be useful for your business…
… but the downside is you can be too close sometimes.
If you don’t realize how confusing your jargon can be, then you run the risk of losing many prospects.
Try to be objective enough when you write about your own business.
And if you think you cannot, don’t forget that “someone outside your industry” can do the job.
Like a copywriter…
He/ she will be able to put things into perspective.
Besides, he/she knows when such words are (too) exclusive or not.
Copywriters know the importance of variation in content
While writing your copy, think about variation and rhythm.
Please don’t bombard your readers with big chunks of text.
If you do this, anyone will lose interest in your copy.
So make sure that you have different lengths for the same topic if your content targets different audiences.
For example, your content will be shorter if your copy is read by commuters.
And it may be longer if you write SEO contents for your blog.
Some people are really tempted to use the same content across their websites, making it feel streamlined or even sloppy.
Just one word: STOP.
If you consider putting your copy in different sections or supports, change your content as readers do not appreciate reading duplicate contents.
And if you don’t keep duplicate content out of circulation, then your ranking might suffer. Don’t forget: Google hates duplicate content as well.
Your copywriter will be able to write one content for your blog and rewrite it in another way for your website.
Don’t take unnecessary risks
If you’re 100% confident that you can handle all your copywriting issues …
If you think that hiring a copywriter is overpriced …
… then you shoot yourself in the foot.
In some cases, you have no choices just because the situation demands you hire a pro.
Just read below.
If you’re intrigued, you can still click here for more details.