What exactly is copywriting?
Copywriting is the art of pushing readers or leads to action, by offering a product or service for sale. But this may take many forms of writing.
In order to clarify a little, I’d like to break apart the different types of copywriting.
Continue reading “The different Types of Copywriting”
As a junior copywriter, should you specialize in a niche (i.e. a specific industry or sector)?
Since I joined a Facebook group for copywriters 3 years ago, new members have been raising the following question: Continue reading “Why You Should Specialize in a Niche”
Writing copy is crucial for your web presence and your business.
No matter what type of business you are running, it’s always the same story…
You need THE copy to Continue reading “8 reasons why you should be hiring a Copywriter”
Basically, what does a copywriter need before getting to work?
A laptop and … Continue reading “6 tools for effective copywriting”
A copy without calls to action (CTA), it’s like a car without gas.
Your car can be fully loaded, cheap and of good quality… But if there’s no gas in it, you won’t go anywhere.
And the same goes for your copy: no matter how entertaining it may be, you’ll never convert without a CTA.
Why? Continue reading “6 tips to write a kicking call-to-action (CTA)”
As a copywriter, you write words that cause people to take action (such as buying a specific service or product).
Your copy must prove how this action can solve your customer’s problem. Basically, your chances of success will improve if you stick to this rule.
But you don’t write copy to show how entertaining and crafty you are.
This seems more like a matter for a writer. Continue reading “4 Ways to Write Bad Copy”
When I was a little kid, back in the good old days, I used to go to school and have my favorite lesson : French grammar.
I would sit there listening to my teacher for hours.
She would teach us how to write and make good sentences. No need to tell that she did it for our sake.
She would repeat the same refrain over and over again till it got embedded in my brain:
Continue reading “The day I broke the rules”
Every time people ask me what I do for a living, I say that I am a copywriter.
Most of the time, people react in three different ways.
They first reply, “okay, you do some advertising stuff, don’t you?” That’s more or less accurate.
Then, there are people thinking that I am working in the copyright industry. Nope, I am not a lawyer, and even less in the copyright world.
At last, the most common reaction is: “what’s that?”. Continue reading “A copywriter is not a writer”