As a junior copywriter, should you specialize in a niche (i.e. a specific industry or sector)?
Since I joined a Facebook group for copywriters 3 years ago, new members have been raising the following question: Continue reading “Why You Should Specialize in a Niche”
There is no downside of being a copywriter at first glance.
For many people, it is a glamorous job many writers would like to do.
Besides, a copywriter is the creative person business and clients want to have on their side when it comes to launching a campaign.
But before taking the plunge, be prepared for what lies ahead.
Despite appearances, a copywriter’s life is not as creative and rewarding as it may sound.
And don’t expect to rate right up there overnight.
This is more of a long and winding road…
Continue reading “The Downside of Being a Copywriter”