Every time people ask me what I do for a living, I say that I am a copywriter.
Most of the time, people react in three different ways.
They first reply, “okay, you do some advertising stuff, don’t you?” That’s more or less accurate.
Then, there are people thinking that I am working in the copyright industry. Nope, I am not a lawyer, and even less in the copyright world.
At last, the most common reaction is: “what’s that?”. Continue reading “A copywriter is not a writer”