When I started to run my business, I didn’t know anything about SEO copywriting.
First, I needed to raise awareness of my services. And the best way to let people know about my business was advertising.
But advertising (TV ads, radio) can be pretty expensive.
And I didn’t have the money for it
Instead, I spent time developing my web presence without spending too much, such as creating my own website and my social media accounts.
But you’re probably wondering : okay, but how do you attract readers or potential customers to your web site ?
Continue reading “6 ways to improve your SEO copywriting”
When I was a little kid, back in the good old days, I used to go to school and have my favorite lesson : French grammar.
I would sit there listening to my teacher for hours.
She would teach us how to write and make good sentences. No need to tell that she did it for our sake.
She would repeat the same refrain over and over again till it got embedded in my brain:
Continue reading “The day I broke the rules”
Every time people ask me what I do for a living, I say that I am a copywriter.
Most of the time, people react in three different ways.
They first reply, “okay, you do some advertising stuff, don’t you?” That’s more or less accurate.
Then, there are people thinking that I am working in the copyright industry. Nope, I am not a lawyer, and even less in the copyright world.
At last, the most common reaction is: “what’s that?”. Continue reading “A copywriter is not a writer”